Contextual Marketing
Marketing In The Moment
The possibilities for contextual marketing are truly endless. With the right tools, marketers can reach any consumer, at any moment, in any context and provide them access to information relevant to their lives. It is the future of marketing.
Mobile Has Changed Everything
Contextual marketing is about knowing the right context. It's about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next.
From The Blog
Focus on Quality vs. Quality
January 9th, 2012
Where Does Your Phone Rank?
December 1st, 2011
Alerts + Context = Great Customer Experience
November 9th, 2011
The Traveler
A high income, frequent traveler from New York arrives in London. Think of the interest he would have in a news app that keeps him informed of the daily headlines – much higher than if it was offered while he was at work sitting in front of his PC.
The Prepaid Subscriber
On pay day, a prepaid subscriber who is at high risk of churning, has an account balance of less that $5.00 and has not placed a call in the past 48 hours is presented a 10% bonus offer on all recharges during the next month if he recharges more than $35.00 today.
The Commuter
While on her morning commute, a 27 year old highly connected female head of household who has infrequently used her mobile browser in the past month receives an SMS offer for a one-month free trial of web surfing.
