About
Whether you are a mobile operator, a consumer brand, an app developer, or a handset manufacturer, contextual marketing can transform the way you reach and engage with today’s consumer. Although the mobile channel presents unique opportunities for marketers, today’s mobile consumer is savvier than ever and expects marketers to understand their needs. If not done well, pushing an offer to a mobile device can be perceived as intrusive, much like arriving at someone’s doorstep unannounced. Contextual marketing helps ensure that recommendations and offers are meaningful and relevant, and therefore, well received and even appreciated for the value they add in someone’s everyday life.
Globys is ideally positioned to be your contextual marketing partner. Having worked with operators to leverage and monetize their customer data assets for the past 14 years, we have a vast amount of experience working with (that is integrating, analyzing, and managing) all types of customer data and then helping marketers turn that data into valuable insights and immediate action.