Focus on Quality vs. Quality

Posted on January 9th, 2012

In this recent article in Mobile Marketer, Globys’ director of global marketing, Lara Albert challenges mobile marketers to leave behind the strategies of mass marketing to make the most of the advantages of mobile data. Customers are ready for personalized marketing… but brands and operators aren’t quite there yet. Lara writes, “Consumer expectation for mobile is to enable new kinds of decision making, transactions and entertainment. Yet, too often we find ourselves inundated with irrelevant messages, offers and choices which fall on deaf ears. With analytics, the opportunities to monetize the richness of customer data and deliver a better, more relevant mobile experience are there for the taking.”

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