Prepaid is on the Rise – Are You Rising to the Occasion?

Posted on September 13th, 2011

RCR Wireless Reader Forum is made up of articles from those of us on the front lines of the wireless business. This week, they featured an article by Glenn Pingul, VP of product development and mobile strategies at Globys. The article focuses on the prepaid customer, “now accounting for more than 75% of total mobile connections (according to Ovum)” and how operators can address and improve their prepaid customer’s experience.

The methods and strategies that Pingul cites are to evolve from a calendar-based touchpoint schedule to context-based communications approach. He defines what those contexts could be. Then he advises to test your messages and offers because when context is added to the mix, it’s not always the biggest offer that’s most effective, it just might be the right offer at the right time (and in the right context).

“Operators have the ability to utilize real-time customer behavior to define the unique contexts when customers are most receptive to a communication and combine it with the right message. Those who do and advance their customer lifecycle programs beyond current calendar-based approaches will be those who meet revenue goals and drive customer loyalty over the long term.”

Read the entire article here.

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